AQA A Level · 7136 · Paper 1: Markets and market failure

4.1.2.3 Aspects of Behavioural Economic Theory

A-level only

Everything you need for questions on behavioural economic theory, in the words examiners reward. An interactive seven-step lesson goes with it.

What's on this sheet

  1. The rational model, and its critics
  2. Defaults and habits
  3. Three reasons consumers may not be rational
  4. Calculations: test the deal
  5. Classic question: does behavioural economics make standard theory useless?
  6. The biases AQA names
  7. Side 2: practice tasks, where the marks go, and exam-style questions
  8. Separate answer key

The lesson in seven steps

  1. Supermarket sprint
  2. The busy restaurant
  3. Others, habit or computation?
  4. Test-the-deal trainer
  5. How irrational are we?
  6. Build the chain
  7. Exam practice

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