1 mark
Q4(b) Why did nearly 600 000 subscribers quit Amazon Prime after its monthly price rose from £7.99 to £8.99? (profit maximising / utility maximising / habit / computation weakness)
Edexcel · 9EC0 / 8EC0 / WEC11–14
Behavioural economics comes up in 8 questions across the Edexcel A Level, AS and International A Level past papers (9EC0 / 8EC0 / WEC11–14), worth 63 marks between them. They run from 2017 to 2025 and appear on A Level Paper 1, AS Level Paper 1.
Tariffs run from 1 to 10 marks. The commonest instructions are Assess (5), Explain (2), Identify (MCQ) (1). Specification points covered: 1.2.10.
Q4(b) Why did nearly 600 000 subscribers quit Amazon Prime after its monthly price rose from £7.99 to £8.99? (profit maximising / utility maximising / habit / computation weakness)
Q6(b) Assess whether shoppers moving to meat substitutes count as rational decision-makers, using the material supplied plus your own knowledge.
Q6(b) Combining Extract A with your own knowledge, assess whether shoppers who purchase plastic carrier bags behave irrationally.
Q6(d) Drawing on Extract C, explain why rewarding reusable coffee cup use could shrink demand for single-use ones.
Q6(b) Assess whether Netflix subscribers behave rationally, with reference to information on 'nudges', free trials and subscription cancellations.
Q6(c) Assess, using Extract C, why landline-only households stay put instead of moving to a cheaper phone supplier.
Q6(c) Using Extract B, give two explanations for energy customers staying put rather than moving to cheaper suppliers.
Q6(b) Assess, using the material supplied and your own knowledge, whether smokers moving to e-cigarettes counts as rational behaviour.
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